Parasort was imagined as a meeting point between two coastal cultures that have always understood the value of a warm room on a cold evening. From Britain we borrowed the grandeur of the Victorian seaside hotel, the pleasure of a properly poured drink and the ritual of dressing for dinner. From the Nordic north we took the sauna, the love of clean lines and natural materials, and the belief that good design should make everyday life calmer. The result is a 212-key seafront resort that opens its doors on Friday 18 June 2027, timed to coincide with the Midsummer weekend.

Our team brings together hoteliers, chefs, sommeliers, spa therapists and event planners who have worked in landmark properties across London, Edinburgh, Helsinki, Copenhagen and Stockholm. What unites us is a simple idea: hospitality is not about grand gestures alone, but about remembering how a guest takes their coffee, which table they prefer and whether they would like the sauna warmed before they return from a walk on the beach.

Our Philosophy

We describe our approach as "warm modernism". The architecture is bold and confident, with deep navy facades, racing-green joinery and pillar-box red accents inspired by British heritage, softened by birch, wool, linen and hand-thrown ceramics drawn from Finnish design traditions of the 1960s and 1970s. Inside, every space has been planned around natural light, the sound of the sea and comfortable places to pause.

• Service with memory: preferences are recorded only with consent and used solely to make each stay more personal.
• Seasonal and local: our kitchens work with East Anglian growers, day-boat fishermen and Nordic producers.
• Considered sustainability: heat recovery from the spa, rainwater harvesting and a single-use-plastic-free operation from day one.
• Responsible hospitality: we care about the wellbeing of every guest across every part of the resort.

Where to Find Us

The resort sits directly on the promenade, a short taxi ride from Great Yarmouth railway station, with direct services to Norwich and onward connections to London Liverpool Street. Norwich International Airport is approximately 35 minutes by car, and complimentary valet parking with electric vehicle charging is available to all resident guests.

Our Commitment to You

Whether you are joining us for a single night, a week-long family holiday, a wedding celebration or a corporate retreat, we promise transparency in our pricing, clarity in our policies and a team that is genuinely glad to see you. If anything falls short of your expectations, please speak to any member of staff during your stay or write to us at support@parasort.com, and a senior manager will personally review your feedback.

Last updated: 12 October 2026

This Privacy Policy explains how Parasort ("we", "us", "our") collects, uses, shares and protects personal information when you visit parasort.com, make a reservation, stay at the resort, attend an event or otherwise interact with us. We are committed to processing personal data lawfully, fairly and transparently in accordance with the UK General Data Protection Regulation (UK GDPR), the Data Protection Act 2018, the EU General Data Protection Regulation (EU GDPR) where applicable, and other relevant privacy laws.

1. Data Controller

Parasort, 3 South Beach Parade, Great Yarmouth, Norfolk NR30 3JF, United Kingdom, is the controller of the personal data described in this policy. You can contact us about any privacy matter at support@parasort.com or by telephone on +44 1493 806 420.

2. Information We Collect

Information you provide

• Identity data: name, title, date of birth, nationality and, where required by law, passport or identity document details.
• Contact data: postal address, email address and telephone numbers.
• Reservation data: arrival and departure dates, room preferences, number of guests, special requests and event details.
• Payment data: card type, the last four digits of your card and billing address. Full card numbers are processed by PCI DSS-compliant payment providers and are never stored on our systems.
• Preference data: dietary requirements, allergies, pillow preferences, celebration dates and communication choices.
• Correspondence: messages sent through our contact form, email, telephone or social media.

Information collected automatically

• Technical data: IP address, browser type and version, device type, operating system, time zone and language settings.
• Usage data: pages viewed, links clicked, referring websites and time spent on the site.
• Cookie data: as described in our GDPR, CCPA & Cookies Policy.

Information collected on site

• CCTV footage in public areas, car parks and entrances for safety and security purposes.
• Age and identity verification records for access to age-restricted areas, as required by law.
• Wi-Fi connection logs when you use our guest network.

Special category data

Information about allergies, accessibility requirements or health conditions relevant to spa treatments is collected only when you choose to share it, and is used solely to keep you safe and comfortable. We process this data on the basis of your explicit consent, which you may withdraw at any time.

3. How We Use Your Information

Purpose	Lawful basis
Processing and managing reservations, check-in and check-out	Performance of a contract
Taking payments, issuing invoices and preventing fraud	Contract; legitimate interests; legal obligation
Responding to enquiries and complaints	Legitimate interests; contract
Personalising your stay based on recorded preferences	Consent; legitimate interests
Sending newsletters and offers	Consent (withdrawable at any time)
Age verification, anti-money-laundering checks and statutory record keeping	Legal obligation
Supporting safer participation and honouring self-exclusion requests	Legal obligation; vital and legitimate interests
CCTV and site security	Legitimate interests; legal obligation
Improving our website and services through analytics	Consent (for non-essential cookies)

4. Sharing Your Information

We do not sell your personal data. We share information only where necessary with:

• Service providers acting on our behalf, including property management, payment processing, email delivery, IT hosting and security providers, all bound by data processing agreements.
• Booking partners and travel agents you have chosen to book through.
• Professional advisers such as auditors, insurers and legal counsel.
• Regulators, law enforcement and public authorities where required by law or to protect the rights, property or safety of our guests, staff or others.
• A successor organisation in the event of a merger, acquisition or sale of assets, subject to equivalent protections.

5. International Transfers

Some of our service providers may process data outside the United Kingdom or the European Economic Area. Where this happens, we ensure appropriate safeguards are in place, such as adequacy regulations, the UK International Data Transfer Agreement, the UK Addendum to the EU Standard Contractual Clauses, or the EU Standard Contractual Clauses.

6. Data Security

We apply technical and organisational measures appropriate to the risk, including TLS encryption for all data in transit, encryption at rest for databases holding guest information, role-based access controls, multi-factor authentication for staff systems, regular penetration testing, staff privacy training and a documented incident response plan. In the unlikely event of a personal data breach that poses a risk to your rights and freedoms, we will notify you and the relevant supervisory authority in accordance with the law.

7. Data Retention

We keep personal data only for as long as necessary for the purposes described above. Typically, reservation and financial records are retained for six years to meet tax and accounting obligations; marketing data is retained until you unsubscribe; CCTV footage is retained for 30 days unless required for an investigation; and contact form enquiries are retained for 24 months. Records required under anti-money-laundering legislation are kept for at least five years.

8. Your Rights

Subject to applicable law, you have the right to access your data, request correction, request erasure, restrict or object to processing, request data portability, withdraw consent at any time and object to direct marketing. To exercise any right, email support@parasort.com with the subject line "Data Request". We will respond within one month and may ask you to verify your identity. You also have the right to complain to the Information Commissioner's Office (ico.org.uk) or to the supervisory authority in your country of residence.

9. Children

Our website and services are directed at adults. Bookings must be made by persons aged 18 or over. We do not knowingly collect personal data from children except where a parent or guardian provides it as part of a family booking.

10. Changes to This Policy

We may update this policy from time to time. The latest version will always be available on this page with its effective date. Significant changes will be communicated by email to guests with active reservations.

Last updated: 12 October 2026

This page sets out the specific disclosures we make to residents of the European Union, the European Economic Area, the United Kingdom and the State of California, together with full details of the cookies and similar technologies used on parasort.com. It should be read together with our Privacy Policy.

Part A – GDPR Disclosures (EU, EEA and UK Residents)

Controller and contact

Parasort, 3 South Beach Parade, Great Yarmouth, Norfolk NR30 3JF, United Kingdom. Email: support@parasort.com. Telephone: +44 1493 806 420.

EU representative

Where we offer services to individuals in the European Union, requests relating to the EU GDPR may be sent to support@parasort.com marked "EU Representative", and will be handled under Article 27 arrangements.

Your rights under GDPR

• Right of access (Art. 15): obtain confirmation of whether we process your data and a copy of it.
• Right to rectification (Art. 16): have inaccurate data corrected or incomplete data completed.
• Right to erasure (Art. 17): request deletion where data is no longer necessary or consent is withdrawn, subject to legal retention duties.
• Right to restriction (Art. 18): limit processing while a dispute is resolved.
• Right to data portability (Art. 20): receive your data in a structured, commonly used, machine-readable format.
• Right to object (Art. 21): object to processing based on legitimate interests and, absolutely, to direct marketing.
• Automated decisions (Art. 22): we do not make decisions producing legal or similarly significant effects solely by automated means.
• Right to complain: lodge a complaint with the UK Information Commissioner's Office or the data protection authority in your EU member state.

Requests are free of charge and answered within one month, extendable by two further months for complex requests, in which case we will tell you why.

Part B – CCPA / CPRA Disclosures (California Residents)

Under the California Consumer Privacy Act as amended by the California Privacy Rights Act, California residents have the following rights:

• Right to know: the categories and specific pieces of personal information we have collected, the sources, the business purpose and the categories of third parties with whom it is shared.
• Right to delete: request deletion of personal information, subject to statutory exceptions.
• Right to correct: request correction of inaccurate personal information.
• Right to opt out of sale or sharing: we do not sell personal information and do not share it for cross-context behavioural advertising.
• Right to limit use of sensitive personal information: we use sensitive information only for purposes permitted under the regulations.
• Right to non-discrimination: we will not deny services, charge different prices or provide a different quality of service because you exercised your rights.

Categories collected in the past 12 months

Category	Examples	Sold or shared?
Identifiers	Name, email, phone, IP address	No
Customer records	Address, partial payment details	No
Commercial information	Reservations, purchases, stay history	No
Internet activity	Browsing on our site, cookie data	No
Sensory data	CCTV images, recorded calls	No
Sensitive information	Identity document details, health data voluntarily provided	No

To submit a request, email support@parasort.com with the subject "California Privacy Request" or call +44 1493 806 420. You may use an authorised agent. We will verify your identity by matching information you provide against our records. We honour Global Privacy Control (GPC) browser signals as a valid opt-out request.

Part C – Cookies Policy

Cookies are small text files placed on your device when you visit a website. We also use similar technologies such as local storage and pixels. Non-essential cookies are only set after you give consent, and you can change your choice at any time.

Type	Purpose	Duration
Strictly necessary	Security, load balancing, remembering cookie consent and booking session state. These cannot be switched off.	Session – 12 months
Functional	Remembering language, currency and recent searches.	Up to 12 months
Analytics	Understanding how visitors use our site so we can improve it, using aggregated, IP-anonymised statistics.	Up to 13 months
Marketing	Measuring the effectiveness of our campaigns. Used only with explicit consent.	Up to 6 months

Managing cookies

You can accept or reject non-essential cookies through our consent banner, and change your preferences at any time via the cookie settings link. Most browsers also allow you to block or delete cookies through their settings; blocking strictly necessary cookies may affect the functioning of the booking engine.

Contact

Questions about this policy can be sent to support@parasort.com.

Last updated: 12 October 2026

These Terms of Use govern your access to and use of parasort.com and any services, reservations or communications made through it. By using this website you agree to these terms. If you do not agree, please do not use the site.

1. Eligibility

You must be at least 18 years old to use this website, make reservations or enter into any agreement with us. Access to certain areas of the resort is restricted to adults aged 18 and over, and valid photographic identification will be required.

2. Use of the Website

You agree to use the website only for lawful purposes and not to:

• make speculative, false or fraudulent reservations;
• attempt to gain unauthorised access to any part of the site, its servers or connected databases;
• introduce viruses, malware or other harmful material;
• use automated systems such as bots or scrapers to extract content or pricing;
• impersonate any person or misrepresent your affiliation with any person or organisation.

3. Reservations and Payments

All reservations are subject to availability and confirmation. Rates are shown in pounds sterling and include VAT at the prevailing rate unless otherwise stated. Specific rate conditions, including deposit requirements, cancellation deadlines and any non-refundable terms, are displayed at the time of booking and form part of your contract with us. A valid payment card is required to guarantee all bookings.

Cancellations

Unless a different policy is shown on your confirmation, flexible reservations may be cancelled free of charge up to 48 hours before 15:00 on the day of arrival. Later cancellations and no-shows will be charged the first night. Event, wedding and group bookings are governed by separate written agreements.

4. Pre-Opening Reservations

Reservations made before our opening date of 18 June 2027 are accepted in good faith. In the unlikely event that opening is delayed and we are unable to honour your reservation, we will offer you a full refund of all sums paid or, at your choice, an alternative date at the same or a better rate.

5. Conduct at the Resort

Guests are expected to respect fellow guests, staff and property. We reserve the right to refuse service or require departure without refund where a guest behaves in a manner that is abusive, unsafe, unlawful or seriously disruptive. Smoking and vaping are not permitted indoors. Guests are responsible for damage caused by themselves or members of their party.

6. Intellectual Property

All content on this website, including text, graphics, logos, design elements and software, is owned by or licensed to Parasort and protected by copyright, trade mark and other intellectual property laws. You may view and print pages for personal, non-commercial use only. No other reproduction is permitted without our written consent.

7. Third-Party Links

The website may contain links to third-party websites, including support organisations. We are not responsible for their content or privacy practices, and inclusion of a link does not imply endorsement.

8. Disclaimers

We take care to keep information on this website accurate and up to date, but descriptions of facilities, menus, events and opening hours may change. The website is provided on an "as available" basis, and we do not guarantee uninterrupted or error-free operation.

9. Limitation of Liability

Nothing in these terms excludes or limits our liability for death or personal injury caused by negligence, for fraud, or for any liability that cannot be excluded by law. Subject to this, we are not liable for indirect or consequential losses, or for losses arising from events beyond our reasonable control. Our liability for property brought to the resort is governed by the Hotel Proprietors Act 1956.

10. Consumer Rights

If you are a consumer, these terms do not affect your statutory rights, including those under the Consumer Rights Act 2015.

11. Changes to These Terms

We may revise these terms at any time. The version in force at the time of your reservation will apply to that reservation.

12. Governing Law and Jurisdiction

These terms are governed by the laws of England and Wales. Disputes will be subject to the non-exclusive jurisdiction of the courts of England and Wales, without prejudice to any mandatory consumer protections in your country of residence.

13. Contact

Parasort, 3 South Beach Parade, Great Yarmouth, Norfolk NR30 3JF, United Kingdom · +44 1493 806 420 · support@parasort.com

Last updated: 12 October 2026

At Parasort, gambling is offered as one small part of a much wider leisure experience, and it should always remain an enjoyable form of entertainment rather than a way to make money or escape problems. We are committed to providing a safe environment, protecting vulnerable people and preventing underage access, in line with the Gambling Act 2005 and the Gambling Commission's Licence Conditions and Codes of Practice.

Our Commitments

• Strict 18+ entry, with photographic ID checks for anyone who appears under 25 (Think 25 policy).
• No credit is extended for gambling, and there are no cash machines on the gaming floor.
• Clocks are clearly visible and regular breaks are encouraged.
• All gaming-floor staff complete safer gambling training before their first shift and annually thereafter.
• Trained staff are empowered to start a supportive conversation if they notice signs of harm.
• Responsible gambling information and helpline numbers are displayed throughout the relevant areas.
• Marketing is never directed at people who have self-excluded or opted out.

Tips for Staying in Control

• Decide on a budget before you start and treat it as the cost of an evening's entertainment.
• Set a time limit and take regular breaks.
• Never chase losses or borrow money to gamble.
• Avoid gambling when you are upset, stressed, tired or have been drinking.
• Balance gambling with other activities – the resort has plenty to enjoy.

Warning Signs

You may want to seek support if you notice that you are:

• spending more money or time than you intended;
• feeling the need to gamble with increasing amounts to get the same excitement;
• hiding gambling from family or friends, or lying about it;
• feeling anxious, irritable or low when trying to cut down;
• neglecting work, studies, family or other responsibilities;
• borrowing money, selling possessions or missing bills because of gambling.

Self-Exclusion Protocols

Self-exclusion lets you choose to be barred from gambling areas for a set period. We take every request seriously and handle it promptly, discreetly and without judgement.

1. Request: speak to any duty manager in person, call +44 1493 806 420, or email support@parasort.com with the subject "Self-Exclusion".
2. Duration: choose a minimum period of six months and up to five years. The exclusion cannot be shortened once in place.
3. Identification: we will ask for photographic identification and take a photograph so our security team can recognise you.
4. Activation: exclusion takes effect immediately. You will be removed from all gaming-related marketing.
5. National scheme: you can also register with SENSE (Self-Enrolment National Scheme of Exclusion), which covers land-based venues across Great Britain. For online gambling, GAMSTOP (gamstop.co.uk) blocks access to licensed UK websites.
6. Ending exclusion: once the minimum period has ended, the exclusion remains active until you return in person, request removal and complete a 24-hour cooling-off period.

Self-exclusion applies only to gambling areas. You remain warmly welcome in our restaurants, bars, spa and hotel.

Other Tools

• Time-out: a short break of 24 hours to six weeks, arranged with a duty manager.
• Spend and time reminders: staff can arrange personal reminders on request.
• Third-party concerns: family members who are worried about someone may contact our duty manager in confidence.
• Bank blocks: most UK banks offer gambling transaction blocks through their apps.

Help Organisations

Protecting Minors

Nobody under the age of 18 may enter gambling areas under any circumstances. Parents and guardians are encouraged to use device-level filtering software such as Net Nanny, Qustodio or built-in parental controls to prevent children from accessing gambling websites at home.

Contact Us

If you have any concerns about your own gambling or someone else's, please contact our duty manager at +44 1493 806 420 or email support@parasort.com. All conversations are treated in strict confidence.